Instagram views, reach and audience demographics from Instagram Insights, trailing 90 and 30 days to August 2, 2026. Facebook views and engagements from Meta Professional Dashboard, March 1 – August 2, 2026. Follower counts current as of August 2026. Website impressions and 12,000+ monthly Pinterest impressions from platform analytics. Reel view counts are lifetime totals reported by Instagram Insights and include Facebook views, as each reel is cross-posted to both platforms; accounts-reached and non-follower figures are Instagram-only.

Horse people are equipment people. The same follower deciding on a property with the right barn and arena is also buying trailers, feed, footing, fencing, supplements, therapy equipment, and insurance — repeatedly, and at high ticket. Lisa’s audience skews toward horse owners and rural landowners in one of the fastest-growing equestrian corridors in the country, and they follow her because she competes and lives it, not because she posts about it.

Lisa already runs an established affiliate and creator-commerce stack across seven platforms, so a partnership here is measured in trackable clicks, codes, and sales — not just impressions — and product lives in a permanent storefront long after the campaign closes.

Horse and land buyers are the core, but her commerce content also runs across home decor, interiors, fashion, beauty, skincare, travel, pets, wellness, and fitness — she is a HYROX athlete as well as a competitor. Brands outside the horse world reach the same household through the same storefronts.